Outdoor Ads Key to Climate Change Messaging

Researchers have found that outdoor advertisements are a powerful tool for engaging people with environmental messages about climate change. They conducted an experiment in 2022-2023 where they tested different types and sizes of ads displayed on buses, billboards, and mobile phones. The results showed that larger ads were more effective than smaller ones, exterior bus ads got more attention than interior ads, and static billboards performed better than moving ads with the same message. Additionally, general climate change messages were more engaging than specific messages about sustainable fashion linked to climate change. This study suggests that creative outdoor advertising can be a key strategy for raising awareness and inspiring action on climate change.