A new study in Pakistan found that many women are not using birth control because of social pressure and lack of decision-making power, rather than personal opinions about the importance of contraception. Researchers analyzed data from over 13,000 women aged 15-49 and discovered that those who felt they had more control over their own reproductive choices were more likely to want to use birth control. The study suggests that efforts to improve access to family planning services in Pakistan should focus on empowering women and addressing social norms that discourage them from using contraception.