A recent case has sparked debate about the ethics of scientific journals publishing research on themselves. A virologist successfully treated her own breast cancer using an experimental treatment, raising questions about whether journals should publish similar self-experiments. The researchers behind this paper argue that while some self-experiments are acceptable, there's no clear reason why others shouldn't be subject to the same ethical scrutiny as traditional research. They propose a case-by-case approach, where journals and editors review submissions through an ethics board before deciding whether to publish. This would help balance the need for innovation with the responsibility to protect both the individual researcher and potential readers from harm.